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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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07026_Field_TCUM T591.txt
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1996-04-10
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898b
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16 lines
greatest dignitaries hobnob with youth. When a group of
Oxford undergraduates heard that Rudyard Kipling received ten
shillings for every word he wrote, they sent him ten shillings by
telegram during their meeting: “Please send us one of your very
best words.” Back came the word a few minutes later:
“Thanks.”
The hybrids of electricity and the older mechanics have
been numerous. Some of them, such as the phonograph and
the movie, are discussed elsewhere in this volume. Today the
wedding of mechanical and electric technology draws to a
close, with TV replacing the movie and Telstar threatening the
wheel. A century ago the effect of the telegraph was to send
the presses racing faster, just as the application of the electric
spark was to make possible the internal-combustion engine
with its instant precision. Pushed further, however, the electric